Ruth Ayers, 46, previously exec VP-marketing director at N.W. Ayer & Partners, is heading to TBWA's New York office as worldwide marketing director. She'll start later this month, and report to TBWA Worldwide President-CEO Michael Greenlees, according to executives close to the situation.
TBWA Worldwide declined to comment at press time; Ms. Ayers couldn't be reached.
BAGLIVO MAY LAND AT JWT
Separately, Mary Baglivo, former CEO of Euro RSCG Tatham, Chicago, is said to be in final negotiations to join JWT in New York, most likely with the title of chief marketing officer worldwide, according to an executive with knowledge of the negotiations.
The executive said that Ms. Baglivo, 41, also would likely become a JWT board member.
Ms. Baglivo said she is talking to several agencies and has not yet made a decision. A JWT spokeswoman also said no decision has been made.
Ms. Baglivo, whose departure from Tatham this month was previously disclosed, is said to also have had exploratory job discussions with DDB Worldwide and Ogilvy & Mather Worldwide, both New York. She is leaving Tatham to return to her native New Jersey.
When she announced her plans to leave Tatham and take the summer off to be with her family, Ms. Baglivo told Advertising Age: "I love the advertising and the agency business. I'm looking forward to getting back into that."
The move to JWT would reunite Ms. Baglivo, an 18-year Tatham veteran, with JWT Chairman Charlotte Beers. Ms. Beers held the Tatham chairman-CEO post from 1986 until 1992.
Some executives say Ms. Baglivo's package-goods knowledge will aid JWT, a club agency for Unilever. She was the lead agency executive on Procter & Gamble Co. while at Tatham.
Ms. Baglivo also oversaw the agency's transition from a package-goods concentration to a more diversified client list. In the last few years, Tatham reeled in accounts such as Red Lobster USA, Midas International and the Sam's Clubs division of Wal-Mart Stores.
Meanwhile, Ms. Ayers, who joins TBWA after two years at Ayer, will focus on worldwide new-business efforts and coordination of global marketing among TBWA's worldwide network.
While at Ayer, Ms. Ayers worked with former CEO Mary Lou Quinlan to create the "Just Ask A Woman" talk-show style research tool. Prior to joining the agency,