TBWA loses out in Bavarian banks' merger

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MUNICH -- Wieden & Kennedy, Amsterdam, has emerged the chief beneficiary of the merger between the two major Bavarian banks, Hypo Bank and Bayerische Vereinsbank.

After a long-running pitch involving seven agencies, the banks' marketers decided W&K will run the corporate umbrella campaign for the new HypoVereinsbank, leaving Hamburg-based Baader Lang Behnken, which was the incumbent on Beyerische's advertising business, to handle the product and literature account. Together, the business is expected to be worth more than $35 million. TBWA was the incumbent on the Hypo Bank account.

More Media, BMZ!FCA's media arm, has picked up the media assignment in a contest against HMS/ Carat, Wiesbaden, and Media Consult, Frankfurt.

However, contracts have not yet been signed.

The other agencies pitching for the creative were Lowe & Partners, London; Michael Conrad & Leo Burnett, Frankfurt; and Lintas, Hamburg.

Copyright June 1998, Crain Communications Inc.

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