After a long-running pitch involving seven agencies, the banks' marketers decided W&K will run the corporate umbrella campaign for the new HypoVereinsbank, leaving Hamburg-based Baader Lang Behnken, which was the incumbent on Beyerische's advertising business, to handle the product and literature account. Together, the business is expected to be worth more than $35 million. TBWA was the incumbent on the Hypo Bank account.
More Media, BMZ!FCA's media arm, has picked up the media assignment in a contest against HMS/ Carat, Wiesbaden, and Media Consult, Frankfurt.
However, contracts have not yet been signed.
Copyright June 1998, Crain Communications Inc.