The Cyber Grand Prix winners were Ogilvy Interactive, New York, in the online advertising category, for a 10-ad campaign for IBM Corp., and Scholz & Volkmer, Wiesbaden, in the Web site category, for German office furniture marketer USM U. Schaerer Soehne .
Creative stars of the competition were Omnicom Group's TBWA Worldwide and DDB Worldwide networks.
DDB Chairman Keith Reinhard chaired the Cannes jury.
The DDB network picked up 18 Gold, Silver and Bronze press and poster Lions, with 10 won by DM9 DDB Publicidade, Sao Paulo, the most awarded to a single agency. DM9 DDB also won more Gold Lions than any other agency with four, all for Parmalat. TBWA, in addition to the Grand Prix, won an additional 14 Lions throughout its network, with TBWA Hunt Lascaris, Johannesburg, picking up six. No U.S. agency won a Gold Lion in the press and poster category, and only two U.S. shops won Silver Lions: Publicis & Hal Riney, San Francisco, for General Motors Corp.'s EV1 electric car and Martin Agency, Richmond, Va., for Saab Cars USA. Seven U.S. agencies won Bronze Lions.
In the Cyber Lions competition, Ogilvy Interactive picked up two of the eight Cyber Lions for its IBM online advertising in addition to its Grand Prix. Other Cyber Lion winners were: 3000.Communications, Berlin; DM9 DDB; Nicholson NY, New York; Photodisc, Seattle; Red Sky Interactive, San Francisco; and USWeb/CKS, San Francisco.
Copyright June 1999, Crain Communications Inc.