The appointment followed a pitch against Seagram roster shop GreyAdvertising.
The business will be run from TBWA GGT Simons Palmer, London, with additional creative contributions from TBWA/Chiat/Day, New York. The pitch team included the London, New York and Hong Kong offices as the brief covers the U.S., Europe and Asia-Pacific.
A campaign is expected to break by mid-2000 and will include TV, radio, print and outdoor.
Seagram, a division of Joseph E. Seagram & Sons, produces and markets brands such as Chivas Regal, The Glenlivet Scotch whiskies, Crown Royal,Seagram's Extra Dry Gin, Sandeman ports and sherries and Don Julio tequila, among others.
Copyright January 2000, Crain Communications Inc.