Advantage, McLean, Va., Interpublic Group of Cos.' sports and events marketing unit, is expected Nov. 3 to name Alasdair Ritchie to the new post of London-based president-marketing for Europe, Africa, Asia and Australasia. Mr. Ritchie recently left TBWA
International, where he was president-CEO for Europe and Australasia. Separately, Advantage this week changes its name from Advantage International and formally absorbs sibling agency API Group, London, which will operate as part of Advantage.
Copyright November 1998, Crain Communications Inc.