TBWA/Chiat/Day, New York, will contribute to planning and creative development for MuseumNetwork.com, and also to media planning and buying, in conjunction with Manning Gottlieb Media, London.
MuseumNetwork.com provides access to more than 33,000 museums across the globe. Backers of the concept, which has been eight years in development, include Europ@web, the Internet investment company set up by Groupe Arnault, the family holding company of Bernard Arnault. Mr. Arnault is also chairman of French luxury goods marketer LVMH (Louis Vuitton Moet Hennessy). The lead bank is Credit Suisse First Boston.
TBWA GGT Communications was set up originally to service the business of U.K. banking group National Westminster, drawing on staff from TBWA GGT Simons Palmer and GGT Direct Advertising, both London.
MuseumNetwork.com Chairman-CEO Richard Price says TBWA's creativity and "international orientation" won it the business.
Copyright February 2000, Crain Communications Inc.