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TBWA wins airlines' $55 mil online account

Published on .

TBWA/Chiat/Day has landed the $55 million account for a still-unnamed Web-based company known as T2 that was founded by Continental Airlines, Delta Air Lines, Northwest Airlines and United Airlines. The site promises to offer special fares the airlines previously reserved for their individual Web sites. FCB Worldwide and J. Walter Thompson USA, both Chicago, were said to be the other review contenders.

Copyright February 2000, Crain Communications Inc.

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