AirWair Worldwide, London, assigned its first international campaign for cult youth boot and shoe brand Dr. Martens to British agency TBWA
GGT Simons Palmer, London. TBWA beat out Euro RSCG, London, and others for the $10 million business that celebrates Dr. Martens' 40th anniversary. The campaign will run across the brand's core markets of the U.K., France, Italy, Germany, the Benelux countries and the U.S. Advertising has previously been handled by local agencies.
Copyright March 1999, Crain Communications Inc.