Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

TBWA wins Outback creative

Published on .

Outback Steakhouse, Tampa, Fla., named TBWA Chiat/Day, New York, to handle creative for its $35 million account, formerly at McCann-Erickson Worldwide, New York, after a review. Media buying remains at KSL Media and SFM Media Corp., both New York. Outback last week launched its first national cable TV campaign, "Legends of the Outback," with three new :30s produced by free-lancer David Hale.

Copyright April 1998, Crain Communications Inc.

Most Popular
In this article: