Outback Steakhouse, Tampa, Fla., named TBWA
Chiat/Day, New York, to handle creative for its $35 million account, formerly at McCann-Erickson Worldwide, New York, after a review. Media buying remains at KSL Media and SFM Media Corp., both New York. Outback last week launched its first national cable TV campaign, "Legends of the Outback," with three new :30s produced by free-lancer David Hale.
Copyright April 1998, Crain Communications Inc.