$50 mil creative acc'tSociete Bic, Clichy, France, named TBWA
Worldwide global agency of record for its $50 million creative account, including writing instruments, lighters and shavers. TBWA beat Euro RSCG, the incumbent; Grey Advertising; and Ogilvy & Mather. DDB
Needham Worldwide also initially participated. TBWA/Chiat/Day
, New York, and BDDP, Paris, will manage the account. Media hasn't been decided, said a TBWA spokeswoman.
Copyright December 1998, Crain Communications Inc.