TBWA Worldwide wins Bic's

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$50 mil creative acc'tSociete Bic, Clichy, France, named TBWA Worldwide global agency of record for its $50 million creative account, including writing instruments, lighters and shavers. TBWA beat Euro RSCG, the incumbent; Grey Advertising; and Ogilvy & Mather. DDB Needham Worldwide also initially participated. TBWA/Chiat/Day, New York, and BDDP, Paris, will manage the account. Media hasn't been decided, said a TBWA spokeswoman.

Copyright December 1998, Crain Communications Inc.

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