NBC formed NBC Digital Publishing, a unit that will tap NBC's broadcast, online and new media businesses to develop digital publishing products. NBC said it already has 10 CD-ROM titles in development, most of which will reach the market in the next 18 months. Edmond Sanctis was named general manager of the new NBC unit, reporting to Martin Yudkovitz, senior VP of strategic development and NBC Multimedia.
issue still alive
Efforts to reduce the deductibility of advertising may not be as dead in Congress as first appeared, according to Labor Secretary Robert Reich. Speaking last night at a journalist's meeting in Washington, Mr. Reich said he expected Congress to have a "major debate on corporate welfare" programs, which he called "aid to dependent corporations," in the next month. Mr. Reich said the debate should include looking at reducing the deductibility of advertising. The Progressive Policy Institute of the Democratic Leadership Conference has said the U.S. treasury would gain $18.3 billion by switching from full deductibility of advertising to 80% deductibility.
The Association of National Advertisers said today that the staff of the House Republican Budget Committee presented a reduction of advertising's deductibility to some members yesterday as one option, but quickly dropped the suggestion after objection from members.