Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


By Published on .

Tech ad spending in U.S. computer and business publications grew 13.6% in 1996 to a record $2.5 billion, according to Adscope.

CMP Media registered the fastest growth among the Big 3 tech publishers, with nine titles growing nearly 9% in pages and 18.5% in ad revenues to an estimated $369 million, the tracking service said.

At No. 1 Ziff-Davis Publishing Co., pages in 14 titles edged up 1.6% and estimated ad revenues rose nearly 5% to about $645 million.

Fourteen titles at International Data Group also increased ad revenues by nearly 5% to $405 million on a slight decline in pages.

IBM Corp., Microsoft Corp. and Compaq Computer Corp. were the top three print spenders, Adscope reported. IBM spent $102 million, down 16.9%. Microsoft print spending dipped 3.9% to $66.4 million. Compaq ramped up print spending 55.9% to

In this article:
Most Popular