Computer advertising in 260 U.S. tech and business publications jumped 7% to 47,000 pages in the first quarter vs. a year ago, with estimated spending advancing 15% to $5.26 billion, according to Adscope, Eugene, Ore. Microsoft Corp. swept past IBM Corp. into first place, boosting pages 37%. No. 1 Ziff-Davis' pages edged up 3.9%, followed by International Data Group, down 1.5%, and CMP Media, up 6.9%; CMP came close to displacing IDG for second place in estimated revenues. Among the top 10 publications, only IDG's Computerworld
and PC World
saw ad pages fall.
Copyright April 1997, Crain Communications Inc.