Tech marketer hunts shop for $60 mil account

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An unidentified technology marketer is seeking agencies for an account estimated at $40 million to $60 million. A blind questionnaire circulated by Morgan Anderson Consulting said the account will double in the second year."A Fortune 500 global advertiser seeks a partnership with a global general advertising agency having integrated marketing communications capabilities," the questionnaire said.

Copyright May 2000, Crain Communications Inc.

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