TECH-RELATED PRINT ADS DOWN FOR SECOND QUARTER

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(July 30, 2001) -- The carnage of '01 is glaringly apparent in Adscope's second-quarter tracking of tech-related print ads. The top 10 print outlets for tech spending saw 35.4% fewer pages in the first half of '01; the top 10 tech marketers bought 16.5% fewer pages; and the top 10 tech categories posted an average ad-page loss of 31.8%. More troubling, the losses accelerated across the board in the second quarter, indicating the slide isn't over yet.

Copyright July 2001, Crain Communications Inc.

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