rolls out enhanced ad targeting

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Technology job site is offering advertisers the opportunity to target audiences on a local or regional basis through a new ad program. Advertisers and sponsors that so far have targeted their audiences on a national level by advertising on now can advertise on more narrowly focused sites such as and has struggled this year; in May it pulled its IPO, and in June it laid off 60 workers and arranged a $20 million infusion.

Copyright August 2000, Crain Communications Inc.

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