Technological boosts for bras

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Straps that don't strain: Playtex Secrets (also in Just My Size) features "Gel Comfort" plush-lined gel straps that pamper shoulders.

No Sweat: Vanity Fair Body Breathe Underwire Bra features "exclusive FreeFlow technology" that works to evaporate moisture.

Shapely: Upscale Le Mystere's Francesca brand features heat-sensitive "memory foam" to help conform to the shape of the breast. Lily of France's True Match brand does the same.

Look ma, no seams: The Secret Embrace brand from Victoria's Secret followed Wacoal of America's iBra in with no seams, no stitches and no tags.
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