Catchy color: The splashy print campaign (right) for Ricoh digital color copiers took first place in the 1995 Sawyer Award competition conducted by Advertising Age's Business Marketing. The campaign, from New York agency Gigante Vaz & Part ners Advertising, was cited by the judges for "brilliant color images [that] stopped readers in their tracks and then drew them into copy that delivered concise messages about the speed of the Ricoh machine.
Chips ahoy: "Powered by Motorola" campaign from BBDO, San Francisco, won the 1993 Sawyer Award from Ad vertising Age's Business Marketing. Thrust of the campaign was that Motorola supplies the microchips allowing Apple Computer, Hewlett -Packard and other high-tech companies to create their products. This execution compares the Motorola microprocessor's price to that of Intel's Pentium.
Show stopper: Apple Computer, which has consistently scored well in advertising competitions over the years, was a winner in the 1995 Obie Awards for this arresting billboard with its Powerbook, from BBDO. The Obies are given annually by the Outdoor Advertising Association of America.