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Published on .

Sony: "Half Pipe" :30

Young & Rubicam, New York

Director: Doug Liman

Directed by "Swingers" helmer Doug Liman, a skateboarder builds a "half-pipe" ramp in his tiny loft and tests it out, while plugged into a Sony mini-disc. He slams through the ceiling on his first try. The music keeps playing. "Virtually Unshockable" is the tagline.

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