CMP will give each advertiser a password to check impressions and click rate. Additionally, the management system will rotate ads continuously throughout the site. TechWeb's ad packages include TechCollection, a gathering of the 10 most popular areas, which costs $7,000 for 100,000 guaranteed impressions. A promo bar running across the bottom of each TechWeb page costs $30,000 for 3 million guaranteed impressions.
Copyright May 1996 Crain Communications Inc.