Chrysler's "Born of Fire," one of the standout ads from this year's Super Bowl, stood out to a slightly different crowd. It was among the ads honored as an "ad worth spreading" at the TED conference. TED, the nonprofit organization behind the TED Conference and TED Talks, launched Ads Worth Spreading to recognize the best in brand creativity and to raise the standards for advertising online and beyond.
A panel of 24 judges that included ad agency creatives, entrepreneurs, producers, filmmakers and journalists selected 10 winners and 14 honorable mentions. Overall, the winning entries tended to carry a broader social message or represent a beyond-spot approach or format.
The winners include: Chrysler's "Born of Fire" from Wieden & Kennedy, Portland, Ore.; Topsy Foundation's "Selinah" from Ogilvy, Johannesburg; Target 's "Kaleidoscopic Fashion Spectacular" from Mother and Legs Media, New York; Nike Foundation's "Girl Effect: The Clock Is Ticking" from Wieden & Kennedy; Intel's "The Chase" from Venables Bell & Partners; Nokia's "The World's Smallest Stop-Motion Character Animation" from Wieden, London; Dulux's "Dulux Walls" from Euro RSCG, London; the Savory Institute's "Changing Our Future" from Foresight Media; Hornbach's "Infinite House" from Heimat, Berlin, and @radical.media; and Batelco's "Infinity" from Promo Seven, Bahrain.
To see the videos -- and for a list of honorable mentions -- check out Creativity's story.
TED sought entries in four categories: Social Good, Infectiously Compelling (or viral), Industry Impact (an innovation category) and Talk, a format that mirrors TED's Ted Talks in that it features a single individual talking about an issue or idea. One thousand entries were submitted, a third of which came from outside the U.S.
While the winners included high-profile campaigns, there were also entries that fit the talk format and felt more TED-inspired, like the Savory Institute film, which features the organization's founder, Allan Savory, discussing the issue of desertification and solutions for reversing it.