Teen online site appoints Bartle Bogle Hegarty U.S.

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NEW YORK-- Bartle Bogle Hegarty, New York, has been appointed the first agency of record for Bolt, a leading teen online site, following a four-way pitch.

The agency's brief is to expand the teen site's brand identity and build Bolt's offline marketing activities through TV, print radio and billboards. Ad spending plans were not disclosed.

Copyright January 2000, Crain Communications Inc.

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