Teen girls site Kibu chose FCB Worldwide, San Francisco, as its advertising agency. Spending for the multimillion-dollar account was not disclosed. Kibu also named Triple Dot Communications, Boston, for grassroots marketing. Kibu will launch a national print, radio and online campaign to coincide with its launch in May. Triple Dot Communications already is planning a 7-week launch campaign, which will run in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, Philadelphia, San Francisco, Seattle and Washington.
Copyright March 2000, Crain Communications Inc.