TEENIE BEANIE BABIES: THE SEQUEL

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McDonald's Corp. topped off the waves of media coverage surrounding the return of its Teenie Beanie Babies Happy Meal promotion with TV and print ads. Leo Burnett USA, Chicago, created a kid-targeted :30, with a newscaster furtively announcing in pig latin -- "to avoid panic in the streets" -- the return of the Teenie Beanies. Copywriter: Cathy Powless. Art director: John Sapienza. Del Rivero Messianu, Coral Gables, Fla., contributed a :30 aimed at Hispanic families and Burrell Communications Group, Chicago, a print ad targeted to African-American moms.
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