TEENS 'WINDOW SHOP' ON WEB, BUY IN STORES

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(July 18, 2001) -- A new study by measurement and analysis firm Jupiter Media Metrix shows that teens are using the Internet for "window shopping" before they make a purchase.

While 89% of kids between 13 and 17 have never made an online purchase, 29% research products on the Internet before buying them at stores. And although teens do not own credit cards, they visit the same sites as adults, including commerce sites such as Amazon.com and eBay. -- Adrienne Mand

Copyright July 2001, Crain Communications Inc.

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