After two years in which ad revenues grew by a cumulated 28%, TF1 is predicting a slight slowdown in 2001, but nonetheless predicts its ad growth will exceed that of the overall TV market. Specialized cable and satellite channels, which include pan-European sports giant Eurosport, general programming newcomer TF6 and leading French all-news outlet LCI, comprised 30% of TF1's overall revenues in 2000, and should also see ad revenues that grow faster than the market rate, the firm said.
Internet operations remain a low-key element of the balance sheet, providing scant revenue, but serve to reinforce TF1's image and reputation as an entertainment and news leader. The flagship Web site -- www.tf1.fr -- is the French news media leader, while a new joint venture banking, financial services and news portal site under development with leading French bank Credit Agricole is likely to grow the network's notoriety and Internet ad revenues.
Copyright March 2001, Crain Communications Inc.