unveils Web initiatives
IBM Corp. Tuesday unveiled a series of Internet-related software and hardware products and services intended to build an image as the one-stop-shop for businesses connecting to the 'net. The offerings come from across IBM divisions.
"The real value that IBM is bringing to the Internet for its customers is the integration of all these pieces," said John Patrick, VP-Internet Applications. ``It's not any one of them, it's really all of them.''
On the hardware side, IBM is pitching special Web servers using OS/2 and UNIX software. IBM also said it is designing Web server software for its minicomputer and mainframes, expanding the range of computers that can handle Internet traffic.
Big Blue is promoting software tools to let businesses develop expanded offerings on the Internet.
IBM also disclosed several moves to improve security for Internet commerce.
For companies seeking help, IBM is expanding its existing Internet consulting services. It is offering the new Internet Server Implementation Services, a turnkey program designed to get businesses up and running on the Internet.
In a narrower service offering, IBM's Interactive Media division said it will offer advanced home page design services.
Most of IBM's announcements were for business. But on the consumer side, IBM said it has improved the Web browser built into OS/2 Warp, its personal-computer operating system. And IBM introduced a school Internet service, providing everything needed to get schools serving kindergarten to 12th grade up on the 'net.
Little Caesars Pizza next Monday launches nationwide delivery service with a $10 million campaign from Cliff Freeman & Partners, New York. Ending 36 years as a carryout-only pizza chain, Little Caesars' entry into the delivery segment could spark another pricing war with rivals Domino's Pizza and Pizza Hut. Little Caesars, known for its low prices, will charge $1 to $2 for delivery of most menu items; despite the charge, Little Caesars will still provide the least expensive delivery pizza, a spokeswoman said. The first TV spot shows a crew of Little Caesars delivery drivers going through training, learning how to balance pizza boxes, dodge pet dogs and ring doorbells. The spot features Little Caesars Pleasers, a line of four higher-quality pies introduced one year ago.