Telemundo, Nickelodeon in pact

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Telemundo Television Networks, New York, and Nickelodeon, Orlando, said they agreed to run a two-hour weekday morning strip of children's programming in Spanish on Telemundo beginning in November. The programming block will include inserts and wraps created by Nickelodeon for Telemundo. The two networks are discussing cross-promotion opportunities. Telemundo has also signed a deal with Mexico's TV Azteca to air its top two telenovelas, "Mirada de Mujer" and "Senora," back to back from 10 p.m. to midnight beginning in November. Telemundo will market these shows and its new slate of prime-time programming with anoutdoor, radio and newspaper campaign in major U.S. markets. Advertising is handled in house. Telemundo said it will start an agency review in November. Spending was not disclosed.

Copyright September 1998, Crain Communications Inc.

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