Telemundo to relaunch Latin network

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Telemundo, Miami, on March 6 will relaunch 24-hour cable news channel CBS Telenoticias as Telemundo Internacional. CBS Telenoticias, a Spanish- and Portuguese-language news channel for Latin America, was first launched by CBS in December 1994. Mexico's Grupo Medcom purchased a 70% stake in the struggling channel in September 1998. But the channel sought bankruptcy protection in July 1999, and Telemundo purchased the assets earlier this month for $2.3 million. The No. 2 U.S. Hispanic network is broadening the content to include entertainment information, reality programming and sports shows.

Copyright February 2000, Crain Communications Inc.

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