TeleVest is also getting Paramount Home Video for network broadcast and cable TV buying and syndication. That account, with billings under $1 million, has been at Focus Media, Los Angeles. TeleVest also does the network buying for Procter & Gamble. The media unit's executives developed a close relationship with Paramount when TeleVest brokered a deal last year in which P&G and Paramount develop TV shows. TeleVest is the nation's biggest buyer of network TV time (an estimated $1.2 billion last year), the second-largest buyer of syndicated TV time and the eighth-largest spender on the national cable TV networks.
Copyright November 1996, Crain Communications Inc.