MacManus Group's TeleVest and Wells BDDP have formed a strategic alliance to pitch Procter & Gamble Co.'s $1 billion-plus media consolidation. Currently, TeleVest handles P&G's broadcast network and syndication assignments, valued at about $780 million. Wells has cable and sports, worth about $200 million. Spot TV, divided among three shops, is included in the consolidation.
Copyright September 1997, Crain Communications Inc.