Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Televisa to launch health, beauty portal

Published on .

MEXICO CITY--Grupo Televisa, the largest Spanish-language media group in the world, will develop a health and beauty Internet portal in association with pharmaceutical distributor Casa Autrey.

The new portal, to be called estarbien.com ("To be well'') will provide health and beauty information, chat rooms and discussion forums targeted to Mexican and Latin American consumers. In addition, the site will offer online sales of health, beauty, personal hygiene and other consumer products.

Estarbien.com will launch in the third quarter this year.

Casa Autrey is one of the leading pharmaceutical distributors in Mexico and currently counts 19,000 items in its product catalogue.

Copyright May 2000, Crain Communications Inc.

Most Popular
In this article: