The new portal, to be called estarbien.com ("To be well'') will provide health and beauty information, chat rooms and discussion forums targeted to Mexican and Latin American consumers. In addition, the site will offer online sales of health, beauty, personal hygiene and other consumer products.
Estarbien.com will launch in the third quarter this year.
Casa Autrey is one of the leading pharmaceutical distributors in Mexico and currently counts 19,000 items in its product catalogue.
Copyright May 2000, Crain Communications Inc.