In the new post, Mr. Alvarez is responsible for strategic planning and coordination of Televisa's various pay-TV interests, which include a majority stake in DTH provider Sky Mexico, a stake in the Sky Latin America pan-regional platform and a 51% stake in Mexican cable Cablevision, as well as the production of a number of pay-TV channels.
He is also charged with developing new businesses, such as the distribution of Televisa's pay-TV channels in the U.S., interactive television and the Internet.
Mr. Alvarez, who takes up his new post this month, reports to Televisa Chief Operating Officer Jaime Davila. He will continue to run Sky Mexico for the time being until the DTH provider fills his position as director general.
Innova, the company which owns and operates the Mexican DTH platform marketed under the Sky Mexico name, announced that it had more than 266,000 active subscribers as of Dec. 31, 1998, claiming 70% of the satellite television market in Mexico.
Across the whole of Latin America, Sky claims it closed 1998 with 252% growth, reaching the 614,000 subscriber mark by the end of the year.
Copyright February 1999, Crain Communications Inc.