Temerlin McClain earns more Vegas duties

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Las Vegas-Park Place Entertainment expanded its advertising duties for True North Communications' Temerlin McClain, Dallas, to include relationship marketing and direct mail. The resort and amusement concern has added duties for the agency since Temerlin helped launch the Paris Las Vegas hotel in late 1999 with assignments for Bally's Casino and later Flamingo Casino. While Paris Las Vegas spent about $6 million in measured media in 1999, the holding company spent about $2.7 million in measured media for all its properties from January through September 2000, according to Competitive Media Reporting.

Copyright January 2001, Crain Communications Inc.

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