Tempus to add creative services with agency launch

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LONDON--Tempus Group, the U.K.-based parent of media buying and planning specialist CIA, will launch Tempus Partners in January as a new lead agency concept meant to be an alternative to traditional agencies. The new unit will manage the creative process for clients and will tap into the expertise of various Tempus Group units.

Myra Landburgh, the formal global head of the Mars advertising account at BBDO Worldwide, will lead Tempus Partners.

News of the "alternative agency'' launch accompanied vibrant financial results for the first half of the year. Tempus reported pretax revenue up 42% to $14.8 million on 68% higher revenue of $95.7 million in the six months to June 30, 2000, compared to the same period a year ago. Net new billings of $513 million, including $341 million at CIA, were booked during the first half of the year. Group billings were up 45% to $1.4 billion.

Tempus is continuing with its strategy of being less dependent on commissions from buying media space by offering consultancy services. Last November, Tempus bought the strategic marketing consultancy Added Value, which announced Sept. 13 that it's entering the U.S. by joining forces with Connecticut-based marketing consultancy Fusion 5. The East Coast agency employs 30 and its clients include Ford Motor Co., the CocaCola Co. and the Walt Disney Co.

Founded in 1988, Added Value employs 325 people in 10 offices around the world.

One third of Tempus' income comes from fees unrelated to advertising spend.

Copyright September 2000, Crain Communications Inc.

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