Tempus aims to expand True North alliance

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LONDON -- Tempus, the holding company for CIA Medianetwork, is looking to extend its relationship with True North in Europe and possibly the U.S.

``We're having conversations about how [the relationship] might be extended in Europe,'' where CIA and True North subsidiary Bozell Worldwide already have a handful of alliances, says Tempus Chairman Chris Ingram. ``As far as any global alliance is concerned, we're examining possibilities with several players.'' He confirms True North is one of those but refuses to comment on rumors that Young & Rubicam and Dentsu are others. None of the talks is more advanced than others, he says.

Any such deal is most likely to be a joint venture, with CIA maintaining its status as a network of media independents, according to Mr. Ingram.

He says there's no set time scale within which Tempus is working, but the group is targeted in a five-year plan to be one of the world's Top 6 media networks by 2001. Reaching that goal will likely be through a mixture of startups, acquisitions, joint ventures and alliances, Mr. Ingram says.

In the past 18 months, CIA and Bozell have bolstered links in Europe, adding non-equity alliances in Germany, Belgium, Luxembourg, Spain and Italy to their existing joint ventures in France and the U.K. CIA also has joint ventures with the Lowe Group in Italy and Dentsu subsidiary CDP in the U.K.

Copyright June 1998, Crain Communications Inc.

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