Ten great out of home ideas

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1 Mini

Creative/media agency: Crispin Porter & Bogusky, Miami

Probably the single-most influential U.S. out-of-home campaign of late, widely credited with spurring on outdoor's creative renaissance.

2 Starbucks

Creative agency: Creature, Seattle

The marketer played off people's propensity to leave lattes on a fleet of cars by "forgetting" magnetic red coffee cups on a fleet of cabs.

3 Yahoo Personals

Creative agency: In-house

Media agency: MindShare

Yahoo pushed its online personal-ad service by hosting live dates on a Sunset Boulevard billboard.

4 Nike

Creative/media agency: R/GA

Hordes of passersby made their mark by customizing shoes on Reuters' 23-story-high sign in New York's Times Square; afterward, Nike let them purchase them online.

5 Hewlett Packard

Agency: Goodby, Silverstein & Partners

Media agency: Zenith, New York

The agency worked with a floral specialist to design a fleet of "growing" billboards.

6 Target

Creative agency: Peterson Milla Hooks, Minneapolis

Media agency: Haworth Media & Marketing, Minneapolis

Target turned everyday products into humans in a series of boards that also included a corkscrew, slinky and toilet paper.

7 Sony PlayStation Portable

Agency: TBWA/Chiat/Day, Playa del Rey, Calif.

Media agency: Omnicom's OMG, Los Angeles

The giant PSP became a destination on Houston Street in New York City.

8 Apple iPod

Creative agency: TBWA/Chiat/Day, Playa del Rey, Calif.

Media agency: OMD's OMG, New York

IPod strategy started with the vibrant "Silhouette" outdoor campaign and expanded to other media.

9 McDonald's milkshake

Creative agency: Leo Burnett, Chicago

Media agency: Starcom, Chicago

Outdoor is all about making an immediate impression and this one says "thick" in an instant.

10 HBO's 'Deadwood'

Wrap design: AND Company, Los Angeles

Media agency: OMD's OMG, New York

HBO wrapped the interior of the S train between Grand Central and Times Square in "Deadwood"-era d‚cor-talk about immersing consumers in a brand.

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