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In its issue dated Nov. 3, 1932, Printer's Ink carried two brief paragraphs:

Maxwell Dane, formerly assistant director of publicity and promotion of Stern Brothers, New York, has established an advertising business of his own at that city, with offices at 450 Fifth Ave.

Ned Doyle, for many years with the Eastern office of True Story, has joined the selling staff of Cosmopolitan.

That was the closest I came to know of the existence of Ned until seven years later, when he had become advertising manager of Look and had the foresight to hire me as advertising promotion manager. Mr. Doyle's contract with Look was not renewed.

Soon thereafter, the man who replaced Mr. Doyle fired another staffer . . . by the name of Maxwell Dane. Ned Doyle and Mac Dane recovered from this setback; together with a fellow named William Bernbach, they formed Doyle Dane Bernbach.

On June 1, 1949, Doyle, Bernbach and Dane-not necessarily in that order-accompanied by Bob Gage, chief art director; Phyllis Robinson, chief copywriter, and several intrepid souls, climbed a flight of stairs at 350 Madison Ave. "Climbed" is not a figurative word-the elevators went only to the floor below. (We were on an unglamorous penthouse floor.) Clients and prospects had to be hardy-they, too, climbed.

What pleased me as much as the countless creative awards the agency received was the inclusion of Doyle Dane Bernbach in the book "100 Best Companies to Work for in America" (1985). It was a deserved honor.

Maxwell Dane's advertising career began in the advertising department of New York's Stern Brothers department store in 1928. He later became the retailer's advertising manager. Subsequently he worked for the New York Journal, the Dorland International ad agency, Look magazine, radio station WMCA and his own

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