Ten Square, San Jose, Calif., which delivers advertisers' interactive content on digital screens at gas pumps, ATMs and kiosks at gas stations and convenience stores, Wednesday announced the national rollout of its Ten Square Digital Network to 20 cities across the country. The system creates a common platform, enabling marketers to deliver location-specific promotions and coupons to consumers. "You want to get your message out to as many of these points as possible, and you want someone to take care of the difficult things like making sure it looks right on the right screens," said Ten Square CEO Scott Slinker. The national rollout includes partnerships with more than 40 independent petroleum retailers looking to increase in-store traffic. "What we're focused on is driving customers from the gas pump inside the store," Mr. Slinker said. Advertisers include Coca-Cola, Domino's Pizza, Nabisco and Subway.
Copyright January 2001, Crain Communications Inc.