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TEQUIZA UNBOTTLES NEW CAMPAIGN

By Published on .

BOSTON (AdAge.com) -- Anheuser-Busch Cos. next week rolls out a new "Speak your mind. Drink your beer" campaign for Tequiza, as expected.

It is the first work by Dieste & Partners, Dallas, which landed the account after a review.

Waylon Ad, St. Louis, had been the agency of record.

Last year, Anheuser-Busch spent $2.9 million in measured media, which does not include all advertising, on Tequiza, according to Taylor Nelson Sofres' CMR.

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