TV Spots of the Week | Media Player

THE TERMINATOR'S TOYOTA SPOT

And Other Current TV Commercials of Note

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The Terminator's Toyota
Client: Toyota Motor Sales
Brand: Tundra T3
Title: "Technology Is the Enemy"
Agency: Saatchi & Saatchi, Los Angeles
"In a world where technology is the enemy, there is still one machine you can count on," says an ominous voice that then introduces the four-wheeled product placement from Terminator, Rise of the Machines. And the Tundra pickup truck's left headline glows wildly, just like the eye of the battle-damaged Arnold Schwarzenegger cyborg.

Bally S&M
Client: Bally
Brand: Bally Fitness
Title: "Pain in the Butt"
Agency: Foote, Cone & Belding, Chicago
Cinched tight in black leather, whip in hand, the Bally spokesvixen assures viewers the company's "Pain in the butt workout is guarenteed to whip your ass into shape." Plenty of butts do some closeup screen work before viewers are encouraged to "take a crack at it today."

Lara Croft's Jeep
Client: Jeep
Brand: Rubicon
Title: "Tomb Raider"
Agency: BBDO, Detroit
"Ready to play?" Lara Croft asks, just before somersaulting past flying bullets, leaping from a skyscraper and hang-gliding her way into the driver's seat of a Jeep Rubicon as it speeds across the African savannah. The spot sells the vehicle as well as the Tomb Raider sequel in which the same Jeep will star as a placed product.

Snuggle's Spiked Heels
Client: Unilever
Brand: Snuggle Fabric Softener
Title: "Sunkissed Breeze"
Agency: Lowe
With stiletto heels and a sensual setting, this new spot aims to add a touch of high glamour to the selling of a textile softening chemical.

Selling Baseball
Client: L.A. Dodgers
Brand: Baseball
Title: "Wow"
Agency: Wongdoody, Los Angeles
Using a grainy-film look to evoke the essence of baseball past, this Dodgers spot sells the sport as a family event. No references here to declining attendance, mega salaries, threatened strikes or corked bats. Just a homespun melange of apple pie, childhood and marketing hokum.

World's Tallest Tower
Client: Nextel
Brand: Walkie-Talkie Phones
Title: "Tower"
Agency: Mullen
Imagine a radio antennae so high its top must be serviced by space shuttle workers. Is that how Nextel really plans to make its coast-to-coast walkie-talkie phones work? Find out.

Light & Strong
Client: Toyota Motor Sports
Brand: Motorsport Vehicles
Title: "Our World -- Light & Strong"
Agency: Saatchi & Saatchi, Los Angeles
Witness a paper plane light enough to float on air yet strong enough to crash through water coolers and concrete walls.

WEEK'S MOST REMEMBERED SPOT
Old Navy, Again
Client: Old Navy
Brand: Old Navy Flag Tees
Title: "Flag Tees"
Agency: In-House

Morgan Fairchild again tops the most-remembered commercial list. This spot received the highest consumer recall score for the period of May 26 to June 8 in the bi-weekly Intermedia Advertising Group survey.

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