Hain Food Group, Uniondale, N.Y., is launching the first-ever campaign for Terra exotic vegetable chips. The campaign, targeting gourmet and natural food enthusiasts, will include half-page ads in November issues of magazines such as Cooking Light, Natural Health and Martha Stewart Living. Radio spots breaking in November in Boston and New York feature the tagline "Mark your Terra tory ... must get hands on Terra." Lotas Minard Patton McIver, New York, handles. The brand has grown 27% in 1999 and "distribution is finally in place so that we can begin to focus on increasing consumer awareness," said brand manager Larry Mass.
Copyright September 1999, Crain Communications Inc.