Marcopoto to head Turner Asia/Pacific
[hong kong] The president of Time Inc. Asia Steve Marcopoto has been named president and managing director of Turner Broadcasting System Asia Pacific. He will succeed Mike Byrd, who relocated to New York in mid-January in an as-yet-undefined role with Turner Broadcasting System International.
Game teaches kids online safety
[ottawa] Canada's Media Awareness Network has launched Privacy Playground: The First Adventure of the Three Little CyberPigs, a new interactive computer game designed to teach kids to spot "invasive and deceptive" online advertising. The game is designed to teach children ages 7 to 10 "to understand how corporate advertisers are manipulating them and why," said the non-profit network of government, business and public interest groups. Among the project's sponsors is Canada's national Stentor Alliance of regional phone companies and Internet providers.
Coca-Cola, MTV sponsor live concerts
[bombay] Coca-Cola India and MTV India, seeking to attract the country's burgeoning youth market, have joined forces to sponsor a series of live concerts by Alisha Chinoy. Fans will have to trade in five Coca-Cola bottle caps and a clipping of the event's ad to get a single ticket. Ms. Chinoy and MTV personalities will visit select outlets retailing Coca-Cola to distribute passes for the show.
Canada Internet advertising grows
[toronto] Internet advertising in Canada exploded sixfold last year to nearly $7 million, and a new study predicts ad buying will reach $16 million in 1998 and $40 million in 1999, according to the Internet Advertising Bureau of Canada. Banner ads accounted for nearly 60% of ad spending.