BEYOND THE TEST DRIVE;INTERACTIVE MEDIA ARE PLAYING A MAJOR ROLE IN AUTO MARKETING EFFORTS. (SIDEBAR)

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Distributes CD-ROM product guide; places interactive kiosks in dealerships; developing a Web site.

BUICK: Distributes discs with golf game and product information; planning a Web site.

CADILLAC: Web home page (http://www.cadillac.com); charter advertiser on The Wall Street Journal's Money and Investing Update Web site; sponsor of NFL Golf Classic home page on Web; distributes computer disc with product information and golf game featuring Lee Trevino; advertiser on Prodigy and CompuServe; advertiser on Car and Driver '95 Buyers Guide CD-ROM and Popular Mechanics New Car Buyers Guide CD-ROM.

CHEVROLET: Interactive ad on Car and Driver '95 Buyers Guide CD-ROM; sponsored America's Cup sailing updates on Prodigy.

CHRYSLER: Corporate Web home page at http://www.chryslercorp.com, with links to Chrysler, Plymouth, Dodge, Jeep and Eagle sites; participant in Time Warner's Full Service Network in Orlando; offers CD-ROM via dealers, 800-number and through bundling deal with Multimedia World.

FORD: Web home page (http://www.ford.com); disc and CD-ROM for Ford, Lincoln and Mercury products; advertiser on Prodigy and CompuServe; interactive ad on Car and Driver '95 Buyers Guide CD-ROM.

HONDA: Advertiser on Prodigy; CD-ROMs available to dealers for on-site promotions.

LEXUS: Advertiser on America Online.

MERCEDES-BENZ: Interactive kiosks at auto shows; this fall will introduce a CD-ROM and online service for the launch of its redesigned E-Class series.

NISSAN: Web site combines info on outdoor activities and Pathfinder sport-utility vehicle (http://www.nissanmotors.com/pathfinder); participant in Bell Atlantic Corp.'s Stargazer video-on-demand system; interactive ad on Car and Driver '95 Buyers Guide CD-ROM.

OLDSMOBILE: Sponsors Celebrity Circle online chats on America Online; interactive ad on Car and Driver '95 Buyers Guide CD-ROM.

PONTIAC: Advertiser on CompuServe and Prodigy; distributes product information on disc.

SAAB: Developing a Web site.

SATURN: Web home page (http://www.saturncars.com); advertiser on Prodigy.

TOYOTA: Advertiser on CompuServe and Prodigy; partner with Scientific American on America Online; distributes CD-ROM with full-line info and discs for individual models; developing a Web site; interactive ad on Popular Mechanics New Car Buyers Guide.

VOLKSWAGEN: Web home page (http://www.vw.com).

VOLVO: Web home page (http://www.volvocars.com).

Source: Advertising Age research

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