TETLEY WARMS UP $30M TEA ACCOUNT REVIEW; ESPN, MTV TACKLE FOOTBALL DEAL IN EUROPE; AT&T READIES LIST OF FINALISTS IN $200M REVIEW; ACCLAIM JAMS $10M IN NBA VIDEOGAME PUSH; 'NEW YORKER' BREAKS ANNIVERSARY COVER TRADITION; EGGLAND'S SETTLES AD DISPUTE WITH THE FTC; MAGAZINES AD PAGES CREEP 0.4% HIGHER IN JAN.; AFTER STERLING '93, BOSTON CHICKEN HEADS WEST; COMING SOON; PARAMOUNT DECISION; CLIMBING EDITORIAL LADDER AT AD AGE; SMITH BARNEY LAUNCHES $12M REVIEW; BLOOM FCA, PUBLICIS MERGER U.S OPERATIONS; AMEX AD TOUTS NORWAY DURING OLYMPIC COVERAGE; REYNOLDS MOVE CAMEL CASH INTO 'JOE'S PLACE'; O& M STUDIES SEPERATE AGENCY FOR 2 CREATIVES; GILLETTE GETS HANDLE ON WORLD CUP TV SHOWS; AMERITECH ADDS BURNETT TO FINALIST LIST; PROTESTS GREET FINDINGS ON KIDS, TOBACCO,LIQUOR; MILLER HEARS 100,00 SLOGANS FROM CALLERS; GLOBAL NEWS; ACCOUNT ACTION; FOR THE RECORD

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Tetley warms up $30M tea account review

SHELTON, Conn.-Tetley will start reviewing agencies for its estimated $30 million tea account, following a split with its shop of eight years, Rotando Partners, Stamford. A conflict with Rotando's largest client, Ocean Spray Cranberries, caused the breakup.

ESPN, MTV tackle football deal in Europe

NEW YORK-National Football League team owners will vote next month on a plan that would give ESPN and MTV: Europe equity stakes in a European League that will launch next year. The plan would give ESPN the international TV rights to the six-team European League, while MTV: Europe will promote the league to its young adult target audience. Reebok International has already signed on to be one of the three league sponsors, with a deal including a license to market NFL apparel in Europe.

AT&T readies list of finalists in $200M review

BASKING RIDGE, N.J.-AT&T this week is expected to send letters to finalists in a review for its consumer long-distance direct marketing account, estimated by agency executives at more than $200 million. The AT&T division is said to have 61 direct marketing shops currently on retainer or working on projects, but wants to winnow that number to a handful. Separately, AT&T said it plans to cut up to 15,000 jobs, or 15% of its work force.

Acclaim jams $10M into NBA videogame push

OYSTER BAY, N.Y.-Acclaim Entertainment today breaks a $10 million advance marketing campaign for its latest video-game title, NBA Jam, to be released March 7. The push includes a 45-second spot that starts airing today in 1,400 theaters themed "Jam it home," backed by a series of 30-second network, spot and cable TV spots. RDA International, New York, handles. In the game, players can pit any two of 54 NBA superstars against each other.

`New Yorker' breaks anniversary cover tradition

NEW YORK-Tina Brown is moving the traditional painting of Rea Irvin's Eustace Tilley off the cover of The New Yorker's 69th anniversary issue in favor of artwork by underground cartoonist R. Crumb. Instead of the famed monocle-wearing dandy, the Feb. 21 cover features a painting by Mr. Crumb of a teen-ager in a T-shirt and backwards baseball cap squinting at a leaflet for a peep show.

Eggland's settles ad dispute with FTC

WASHINGTON-Eggland's Best settled false-advertising charges with the Federal Trade Commission, agreeing to back any nutrient claims for its eggs with scientific support. The company last December refused requests from both the National Advertising Division and the National Advertising Review Board to withdraw a 1992 TV spot claiming clinical tests showed eating a dozen Eggland's Best eggs a week wouldn't boost serum cholesterol. The NARB referred the case to the FTC, which was already investigating the egg marketer. N W Ayer, New York, is Eggland's agency.

Magazines ad pages creep 0.4% higher in Jan.

NEW YORK-Magazine ad pages were essentially flat in January, rising 0.4% over the same month last year to 10,412.6, Publishers Information Bureau reported. Ad revenues increased 3% to $463.8 million. Separately, print ad spending in the generally healthy computer industry last year increased 13% to $2 billion, according to a report on 173 computer and business publications by Adscope. Ad pages increased 7.4% to 103,030.

After sterling '93, Boston Chicken heads west

NAPERVILLE, Ill.-Boston Chicken coupled the release of its stellar 1993 earnings with word its corporate headquarters will move to Denver from suburban Chicago by September. The 217-unit rotisserie chicken chain chose Denver for its lower cost of living and proximity to Chairman-CEO Scott A. Beck's Boulder, Colo., home. Net earnings were $1.6 million, or 13› per share, compared with a net loss of $5.9 million, or 41› per share, in 1992. With the addition of 134 stores in 1993, systemwide sales rocketed 261% to $154 million.

Coming soon: Paramount decision

CHICAGO-The final outcome of the battle for Paramount Communications remained uncertain right up to today's tender deadline. Electronic Media reported Viacom appeared to lead in shareholder support. Viacom last week accused QVC of considering tactics that would violate Paramount's bidding procedures. Analysts who met with QVC Chairman-CEO Barry Diller and his advisers said a new bid was a real possibility; QVC sources said that was unlikely. QVC apparently did not discourage investors from concluding that it could seek to strengthen its hand by announcing that BellSouth and other investors backing its Paramount bid would acquire blocks of QVC stock in the open market. Paramount reiterated that bids can't be changed.

Climbing editorial ladder at Ad Age

NEW YORK-At Advertising Age, Steve Yahn, Business Marketing editor who was named AA's executive editor/news when the two publications joined forces (AA, Oct. 11), has been named executive editor, and Melanie Rigney, previously news editor, has been named managing editor/news. Larry Edwards continues as executive editor/features. Also, Melanie Wells, reporter, has been named New York deputy bureau chief, succeeding Scott Donaton, now editor, Interactive Media & Marketing (AA, Jan. 24); Joe Mandese, senior reporter, to media editor; Emily DeNitto, reporter, to senior reporter; and Gregg Runburg, assistant graphics editor, to editorial operations manager. "By recognizing and rewarding some of our many talented staffers, we guarantee that AA remains lively, timely, and increasingly valuable to the marketing community," said Fred Danzig, editor.

Smith Barney launches $12M review

NEW YORK-Smith Barney Shearson began a review of its estimated $12 million account, now at Ogilvy & Mather, which will participate. Smith Barney cited new management after the Smith Barney-Shearson Lehman merger in starting the review.

Bloom FCA, Publicis merge U.S. operations

NEW YORK-Bloom FCA and Publicis have merged in the U.S. following the buyout of Bloom parent Groupe FCA by Publicis Group last fall. Bloom founder Robert Bloom, 59, will be U.S. chairman-ceo of the new $250 million Publicis/Bloom.

AmEx ad touts Norway during Olympic coverage

NEW YORK-American Express is running TV spots promoting Norway as a tourist destination during coverage of the Winter Olympics in Lillehammer. The spots don't refer to the Olympics or carry any sports motif, so they aren't technically ambush marketing of Visa, a worldwide Olympic sponsor. Ogilvy & Mather handles AmEx; BBDO Worldwide has Visa.

Reynolds moves Camel Cash into `Joe's Place'

WINSTON-SALEM, N.C.-R.J. Reynolds Tobacco broke advertising for an extension of its Camel Cash continuity program with magazine inserts that use a "Joe's Place" theme and feature Joe Camel look-alikes. Mezzina/Brown, New York, handles.

O&M studies separate agency for 2 creatives

NEW YORK-Ogilvy & Mather Worldwide is exploring creating a separate agency unit for top creatives Bill Hamilton, exec VP-creative head, and Rick Boyko, senior VP-executive creative director, who work closely with the American Express account.

Gillette gets handle on World Cup TV shows

NEW YORK-Gillette, a sponsor of the 1994 World Cup soccer tournament in the U.S., will produce with World Sport Television a 13-part TV series called "Gillette Presents the World Cup 1994." The special will air in 50 countries.

Ameritech adds Burnett to finalist list

CHICAGO-Ameritech last week said Leo Burnett USA has joined the review for the creative portion of its estimated $40 million consumer phone services account. Also in the review: incumbent Tatham Euro RSCG, plus Bayer Bess Vanderwarker and Ogilvy & Mather. Burnett is also said to be competing in the separate, estimated $50 million media buying review.

Protests greet findings on kids, tobacco, liquor

WASHINGTON-Studies suggesting children pick up a positive attitude to drinking from watching TV spots and that underage smoking is a $240 million a year business drew marketers' wrath. The Beer Institute called the studies published in the American Journal of Public Health Feb. 11 "unscientific" and part of a "campaign against the beer industry." The Tobacco Institute said underage smoking is an enforcement problem that it has been working with states and retailers to rectify.

Miller hears 100,000 slogans from callers

MILWAUKEE-Miller Brewing said more than 100,000 slogans have been called in after the broadcast of an Icehouse beer ad that first aired shortly before the Super Bowl. Young & Rubicam, Chicago, handles Icehouse.

Global News

Dentsu faces radical restructuring: Dentsu, which last year quietly formed a "re-engineering" task force with instructions from President Yutaka Narita that nothing is sacred, is expected to undergo a major reorganization by June. The agency has been stung by the Japanese recession and setbacks internationally. Dentsu declined to comment beyond saying that the project wasn't about closing units or merely a reaction to the recession.

PSA consolidates in Spain: PSA has consolidated its $100 million Spanish media buying account for Peugeot and Citroen cars with Media Planning, Madrid, already handling Citroen TV buying. Carat, Madrid, previous agency for Peugeot, and Strategias Gamma, which handled Citroen non-TV purchases, also pitched.

France keeps commission ban: France will not amend its 11-month-old media law, the loi Sapin, which bans ad commissions and strictly regulates media buying. The government considered a review after the law was in effect one year but has decided it will not study the impact before early 1996.

Ontario scores with NBA: The National Basketball Association will contribute $1.5 million in advertising for Ontario Tourism as part of a deal bringing an NBA franchise to Toronto in time for the 1995-96 season. Ontario will drop NBA games from its provincial sports betting program in exchange for contributions to public causes. Ontario Tourism's $6 million ad budget is handled by SMW Advertising, Toronto, in the U.S. and by Promanad Communications in Canada.

Czechs consider ban delay: This week, the Czech Parliament will consider postponing for one year its December ban on all tobacco advertising except point of purchase.

Polish `Clio' under fire: U.S.' Clio Awards alleges that Warsaw-based promotional agency ABK has unfairly appropriated its copyright name for the second annual Clio Poland ad awards, whose winners will be announced Feb. 19. Clio Awards CEO Jim Smyth said he plans to meet with ABK President Roman Fedorczuk later this month to settle amicably, but is prepared to take legal action for trademark infringement. Mr. Fedorczuk said he is willing to discuss changing the awards' name.

Russian spirit tax spills: The Russian government reduced a new excise tax on domestic spirits from 900% to 300%. The tax had nearly doubled in a December hike, causing Moscow's Kristall distillers, marketer of Stolichnaya and Moskovskaya vodkas, to cut production last month and close altogether last Monday. Kristall and other producers demanded a tax cut to avoid skyrocketing prices.

Spanish TV changes hit: The Spanish Association of Advertisers is advising members to seek compensation when sudden TV schedule changes, in response to other channels, affect their ads. Advertisers complain that the practice weakens effectiveness. In 1993, 30% of programming was shifted, according to the association.

ACCOUNT ACTION: Spain's State Traffic Office's $14 million 1994 road safety campaign to Casadevall Pedre¤o & Piera Vallejo, Madrid, from Clar¡n. .*.*. Brash is hearing pitches for its $8 million retail music store account from DDB Needham, Clemenger/BBDO, Box Emery & Partners, Saatchi & Saatchi and the Campaign Palace, all Melbourne. George Patterson Advertising handles.... Sara Lee's $7 million German account for shower and bath gel brands Badedas and Duschdas is under review. Competing are incumbent HSR&S/SMS, Dusseldorf; BBDO, Dusseldorf; BDDP, Sulzbach; and Lowe & Partners, Frankfurt.

ACCOUNT ACTION

Philips Consumer Electronics Co. picked three finalists for its estimated $20 million to $30 million account: D'Arcy Masius Benton & Bowles, New York; Fallon McElligott, Minneapolis; and Mullen, Wenham, Mass. Incumbent Backer Spielvogel Bates, New York, is not participating.

Shawmut National Corp. is reviewing its $9.5 million account, after Ketchum Advertising, New York, resigned.Checkers Drive-In Restaurants is considering N W Ayer and Chiat/Day, both New York, and the Martin Agency, Richmond, Va., for its $7 million account, resigned by the Morrison Agency, Atlanta.Data General Corp. has named five finalists for its estimated $3 million-plus account: the Martin Agency, Richmond, Va.; Pagano, Schenck & Kay, Providence, R.I.; and TBWA, Chiat/Day and Grace & Rothschild, all New York. The account was previously handled by Lois/USA.

Lenox is reviewing its china and crystal and Hartmann Luggage & Leather Goods Group accounts. Incumbent FCB/Leber Katz Partners, New York, is not participating.

U.S. Mint to Grey Advertising, New York, for the new three-year, $25 million Atlanta Centennial Olympic Games commemorative coin account.Donna Karan to in-house from the Arnell Group, New York, for the fashion designer's estimated $12 million account.

Levi Strauss & Co. to Foote, Cone & Belding, San Francisco, from Harrod & Mirlin, Toronto, for its $5 million Canadian account.

PictureTel Corp. to Lintas, New York, from Mullen, Wenham, Mass., for the videoconferencing company's estimated $5 million account.

Sterling Winthrop to Ammirati & Puris, New York, from N W Ayer for its $4 million Midol account.National Tire Warehouse to W.B. Doner & Co., Southfield, Mich., from Barkley & Evergreen, Shawnee Mission, Kan., for its $4 million account.

Brigham's to Dweck & Campbell, New York, from Cosmopulos Crowley Daly, Boston, for its $1 million ice cream and yogurt account.

Waterford Wedgwood USA to Altschiller Reitzfeld, New York, from in-house for its $2 million Wedgwood china account.

Clinique Laboratories to Hal Riney & Partners, San Francisco, for its first TV campaign.

Celebrity Cruises to Korey, Kay & Partners, New York, from Grey Entertainment & Media for the Fantasy Cruises account.

FOR THE RECORD

Pepsi-Cola Co. this spring will relaunch its year-old Crystal Pepsi clear cola as Crystal, From the Makers of Pepsi with a reformulated citrus taste. Ads from BBDO Worldwide, New York, will target teens.Sears, Roebuck & Co.'s Merchandise Group reported $310 million in fourth-quarter net income, lower than analysts expected but a dramatic improvement from the $1.46 billion loss for the same period a year ago.

DirecTv has established a two-tier pricing schedule for its direct broadcast satellite service, to begin in about 10 key markets in April. Also, DirecTv said it will carry a new business TV news network, Bloomberg Direct, produced by Bloomberg Financial Markets and the U.S. Chamber of Commerce.

Procter & Gamble will put Top Job, a liquid cleaner with ammonia, under the Mr. Clean label late this month. Mr. Clean Top Job joins a growing stable of products under the Mr. Clean brand including Mr. Clean With Bleach, another line extension rolling out nationally this month. Jordan, McGrath, Case & Taylor, New York, handles Top Job. Tatham Euro RSCG, Chicago, is Mr. Clean's agency.Kellogg this spring will raise prices on 38 cereal products by an average 2.6%.

A Toyota Motor Sales USA spokesman denied reports the company would seek a separate agency for the debut of the Avalon large sedan this fall. Saatchi & Saatchi DFS Pacific, Torrance, Calif., handles.Food & Drug Administration warned dairy marketers they could only use labels indicating their products don't contain a genetically engineered version of BST growth hormone, since some BST is found in all milk. A U.S. District judge in Los Angeles dismissed a wrongful termination and age discrimination suit against AC&R, New York. Patrick King, 58, filed the suit after being dismissed in 1991.

Bon Marche is honoring a money-losing advertised price in Seattle on a Sony compact disc player. An ad that ran in January showed the player selling for $99, rather than the planned $179.Robert Schoenfein, 56, exec VP at Grey Advertising, New York, died Feb. 8 at Mount Sinai Hospital, of chronic lymphocytic leukemia. A 29-year veteran of Grey, Mr. Schoenfein had overseen the agency's new-business efforts for the past eight years.William F. Krause, 69, associate media director at N W Ayer, New York, from 1976 until he retired in 1987, died Jan. 26 at his home in Bronxville, N.Y. Mr. Krause, a business-to-business advertising specialist, earlier served with Rumrill-Hoyt.

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