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Texaco opens review of corporate account

Published on .

Texaco has initiated a review of its dormant corporate ad account, currently at Bates USA, New York. The move follows Texaco's July 1 promotion of Peter Bijur to chairman-CEO. BBDO Worldwide, D'Arcy Masius Benton & Bowles, Messner Vetere Berger McNamee Schmetterer/Euro RSCG and Saatchi & Saatchi Advertising, all New York, are also in the review.

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