Y&R will handle creative and media buying for Texaco's localtrademark TNK as well as for a corporate Texaco campaign.Local agency Art Pictures is handling outdoor. Texaco would notdisclose other agencies pitching.
Texaco, with a paltry 0.2% share, is aiming to catch up withlocal producer LUKoil, which dominates the market with an 8%market share, and other multinationals including Mobil (6.4%)and Shell (5.8%).
The TNK campaign breaks at the end of August for three monthswhile the corporate campaign rolls out in the spring of 2001.
Copyright August 2000, Crain Communications Inc.