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Texas Instruments returns to TV as part of $20 mil push

Published on .

Texas Instruments, Dallas, on Saturday breaks a $20 million cable TV, print and online campaign flagging its digital technology leadership. The advertising from McCann-Erickson Worldwide, Houston, is part of a three-year, $80 million commitment to showcasing TI's core digital signal processing and semiconductor technologies. It also marks the company's first TV campaign in 15 years.

Copyright September 1999, Crain Communications Inc.

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