Textbooks.com picks TBWA

Published on .

Barnes & Noble College Bookstores' textbooks.com Web site named TBWA/Chiat/Day, New York, as its first agency of record. The site was launched in January. Textbooks.com offers new and used textbooks, and a link with barnesandnoble.com provides access to additional general books.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: