Thai agency Chuo Senko in expansion drive

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BANGKOK -- Ad agency Chuo Senko (Thailand) plans to expand into Vietnam, Cambodia, Laos and Burma, with Bangkok as the regional head office, according to its new managing director.

Vichien Linchongsubongkoch, who has been appointed to the new position of managing director after almost 20 years with the agency, says billings at the medium-sized agency will rise from $40m this year to $80m in the year 2000.

He adds that the agency will apply for a listing on the Stock Exchange of Thailand when billings reach the $80m mark.

Clients include Honda cars and motorcycles, 3M and two popular packaged noodles - Yum Yum and Noodle Dee.

Copyright September 1996, Crain Communications Inc.

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